1. Introduction
This Privacy Policy describes the practices of Prime Service Co. regarding the collection, use, and disclosure of information when you use our website. By using the website, you agree to the practices described here. If you do not agree, please do not use the website.
Our services are directed to residents and businesses in the Sacramento area of California and to a U.S. audience. We strive to follow applicable U.S. federal law, the laws of the State of California (including CalOPPA, the California Consumer Privacy Act as amended by the California Privacy Rights Act, and California Civil Code §1798.83), and, where relevant, the EU General Data Protection Regulation and the UK Data Protection Act 2018.
2. Information We Collect
2.1 Information You Provide Directly
Our website does not host service request forms. When you click "Schedule Service," you are sent to an external service request platform, which has its own privacy notice. If you call us using the phone number listed, we may collect the information you choose to share over the phone — for example your name, service address, the appliance you need repaired, and a callback number. We use this information solely to help you schedule and complete a service visit.
2.2 Information Collected Automatically
When you visit the website, our hosting provider and analytics tools may automatically collect technical information, including:
- IP address and approximate location (city / region) derived from it
- Browser type and version, operating system, device type and screen size
- Referring URL, pages viewed, and time spent on the website
- Date and time of access
- Anonymous identifiers stored in cookies or local storage
2.3 Information from Third Parties
If you interact with embedded third-party widgets on this website (for example a Google Reviews widget), those third parties may collect information directly under their own privacy policies. We do not control the data they collect.
3. How We Use Your Information
We use the information described above to:
- Operate, maintain, and improve the website
- Respond to your phone inquiries and arrange appliance repair service
- Monitor the security and performance of the website
- Comply with legal obligations and respond to lawful requests
- Detect, prevent, and address fraud or abuse
We do not use your personal information for automated decision-making that produces legal or similarly significant effects about you.
4. How We Share Information
We do not sell or rent your personal information. We share limited information only with:
- Service providers who help us operate the website (for example our web hosting provider, analytics tools, and the third-party scheduling platform) and who are contractually limited to processing data on our behalf.
- Professional advisors such as attorneys, accountants and insurers, where reasonably necessary.
- Authorities when required to comply with law, a court order, or a valid government request, or to protect our rights, property, or the safety of any person.
- Successors in connection with a merger, acquisition, financing, reorganization, or sale of assets, subject to standard confidentiality protections.
5. Cookies & Similar Technologies
Our website uses cookies, local storage, and similar technologies to operate the site and analyze how it is used. For full details — including a description of each cookie category, the third parties involved, and how to manage your preferences — please see our Cookies Policy.
6. Third-Party Services
We rely on the following categories of third-party services, each governed by its own privacy notice:
- Web hosting and content delivery — to deliver the website to your browser.
- Web fonts and map tiles — to render typography and the service-area map.
- Google Reviews widget (provided through the Trustindex plugin) — to display public Google reviews of our business.
- External scheduling platform — when you click "Schedule Service."
We encourage you to read the privacy notices of any third-party service before you use it.
7. Data Retention
We retain personal information only for as long as we have a legitimate business reason to do so — for example to complete a repair, comply with our recordkeeping and tax obligations, resolve disputes, or enforce our agreements. Server log information is typically retained for a short rolling period and then deleted or aggregated.
8. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect the information we hold. No method of transmission over the Internet or method of electronic storage is 100% secure, however, and we cannot guarantee absolute security.
9. Your Privacy Rights
Depending on where you live, you may have rights regarding your personal information, including the right to:
- Know what personal information we collect and how we use it
- Access a copy of your personal information
- Correct inaccurate information
- Delete personal information we hold about you
- Opt out of the sale or sharing of personal information (we do not sell or share for cross-context behavioral advertising)
- Limit our use of sensitive personal information
- Not be discriminated against for exercising these rights
To exercise any of these rights, contact us using the details in Section 17. We will respond within the timeframes required by applicable law.
10. California Residents (CCPA / CPRA)
If you are a California resident, the California Consumer Privacy Act as amended by the California Privacy Rights Act gives you specific rights regarding your personal information. In the preceding 12 months, the categories of personal information we may have collected, the sources of that information, and our business purposes for collecting it are described above in Sections 2 and 3.
We do not sell personal information and we do not share it for cross-context behavioral advertising as those terms are defined under the CPRA.
You may submit a request to know, delete, correct, or limit our use of sensitive personal information by emailing us at privacy@primeserviceco.net. We will verify your identity using information already in our records before responding. You may also use an authorized agent; we will require reasonable proof of the agent's authorization.
We will not discriminate against you for exercising any of your CCPA / CPRA rights.
11. California "Shine the Light"
California Civil Code §1798.83 (the "Shine the Light" law) permits California residents to request information about a business's disclosure of certain personal information to third parties for their own direct marketing purposes. We do not disclose your personal information to third parties for their own direct marketing purposes.
12. Children's Privacy (COPPA)
Our website is intended for adults and is not directed to children under 13. We do not knowingly collect personal information from children under 13. If you believe we have collected information from a child under 13, please contact us and we will delete the information promptly.
If you are a California resident under 18 and have publicly posted content through our website, you may request its removal by contacting us; please see California Business & Professions Code §22581.
13. International / EU & UK Residents
Our services and operations are based in the United States. If you access the website from outside the United States, you understand that your information will be processed in the United States. Where the EU GDPR or UK GDPR applies, our lawful bases for processing are typically: your consent, performance of a contract with you, our legitimate interests in operating and securing the website, or compliance with a legal obligation. EU/UK residents have rights of access, rectification, erasure, restriction, portability, objection, and the right to lodge a complaint with their supervisory authority.
14. Do Not Track & Global Privacy Control
Most web browsers offer a "Do Not Track" (DNT) signal. Because there is no industry standard for how to interpret DNT, we do not currently respond to DNT signals.
However, we recognize the Global Privacy Control (GPC) browser signal. If your browser or extension transmits a GPC signal, we treat it as a valid opt-out of the sale or sharing of personal information for CCPA / CPRA purposes.
15. External Links
The website may link to third-party sites and services. We are not responsible for the privacy practices or content of those sites. Please review the privacy notice of any third-party site you visit.
16. Changes to This Privacy Policy
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of the page. Material changes will be communicated on the website. We encourage you to review this Privacy Policy periodically.
17. How to Contact Us
If you have questions about this Privacy Policy or want to exercise your privacy rights, contact us at:
Prime Service Co.
Email: privacy@primeserviceco.net
Phone: (916) 994-0054
Service area: Sacramento, the State of California, United States
This Privacy Policy is provided as a general informational starting point and is not legal advice. We recommend you have it reviewed by a qualified attorney before relying on it for your specific business.